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Partnerships

Your brand, on the grid at Michigan

More than seventy engineering and business students taking an electric formula car from CAD to the track. Your brand travels with the vehicle, with the team and through everything we publish along the way.

Contact us Flag of Mexico Representing Mexico at Formula SAE Michigan 2027

Where your brand appears

Four channels

Side view of the car, where partner logotypes are placed on the bodywork and rear wing

01

On the car

The mark is integrated into the bodywork and the rear wing, giving prominent visibility at competitions, exhibitions and every photograph of the vehicle.

Team members in Tec Racing apparel at a team event

02

On the uniforms

Your logo travels on team apparel at every competition and event, associating the brand with student engineering talent wherever the team appears.

A team member photographing for the team social channels

03

Across our channels

Joint publications that strengthen your digital presence and connect the brand with a student and early-career professional audience.

The Tec Racing stand at a campus event

04

At campus events

Activations and exhibitions on campus alongside the car, generating brand visibility and direct contact with students at Tecnológico de Monterrey.

Audience and reach

2026 partnership dossier

Audience profile

Core audience age
18–24
Male audience
77%
Primary location
Monterrey

Instagram · 90 days

Followers
2,800+
Accounts reached
120K+
Interactions
23K+
Non-follower reach
86%

Content performance

Reach per post
10K–15K
Views per story
5K–7K
Peak reel views
100K+
TikTok likes
100K

Figures from the 2026 partnership dossier. Instagram metrics cover a 90-day window.

Partnership packages

2026–2027 season

Fórmula General

Open

  • Logo on the car
  • Logo on team apparel
  • Mention across our social channels
  • Presence in the team dossier
  • In-kind sponsorship accepted in place of cash

Fórmula Premium

Open

  • Prominent logo placement on the car
  • Prominent logo placement on team apparel
  • Integration into our content programme
  • Participation in team events

Fórmula VIP

Limited

  • Primary logo position on the car
  • Full brand integration across the season
  • Campus activations alongside the vehicle
  • Joint content production

Fórmula VIP Plus

1 partner

  • Partner name carried in the registered team name
  • Primary logo position on the car
  • Brand identity integrated with the team identity
  • Full brand integration across the season
  • Campus activations alongside the vehicle
  • Joint content production

Current partners

SolidWorks Ansys ESAB Busch MGA Research GPA

Start a conversation

Tell us what your organisation is looking for — visibility, engineering talent or a technical collaboration — and we will build the package around it.

fsaemty@outlook.com